Womanikin

Problem: Women experiencing cardiac arrest are 27% less likely than men to receive bystander CPR. How do you close this deadly gender gap in CPR with zero paid media dollars?

Insight: CPR dummies are totally flat-chested, which leaves people unprepared to perform CPR on women.

Idea: We created The Womanikin, a universal attachment to give flat-chested CPR manikins breasts. This innovation earned a blaze of global publicity and is now in use by 52 CPR education organizations, including The American Heart Association.

LAUNCH VIDEO:

Read the full Gold-winning Effie case here.

Read the full Silver-winning Jay Chiat case here.

PRESS:

Good Morning America • BBC • NPR • The Independent • CNN • Fast Company • Bustle • Politico • MarketWatch • Sky News • Huffington Post • Yahoo News • Campaign • Ad Age • MediaPost • Muse • + Dozens More

Agency: JOAN